Yuridia has held communications roles in government, labor organizations, corporations and nonprofit entities. She served as vice president of communications for SOMOS Community Care, a healthcare company serving nearly 1 million Medicaid participants in New York. At SOMOS, she launched the organization’s first patient-centered and multilingual mobile application, managed – from conception to execution, a series of community health-related large-scale events for thousands of families across New York City and led all public affairs multilingual campaigns.

 

Yuridia spearheaded a local participatory budgeting campaign and promoted legislation to end stop-and-frisk in her role at the New York Council as communications director for then Councilman Mark S. Weprin. As deputy press secretary for the New York City Department of Education, Yuridia served as spokesperson for the city’s court-involved youth, English language learners, unaccompanied minors and adult education students. She provided media training to senior DOE officials including former chancellor Carmen Fariña, deputy chancellors and district superintendents for speaking events and interviews with journalists including Spanish language national and international press.

 

As a consultant for the public relations firm Marathon Strategies, Yuridia developed and executed a series of local and national media relations and social media marketing campaigns for C-Suite clients in luxury real estate, fast-casual restaurants and for-hire vehicle industries. 

 

Yuridia began her career in the labor movement and union organizing. First as Assistant Editor for the Council of School Supervisors and Administrators, amplifying the work of New York City school principals and leaders through writing features and photography. She then served as a communications specialist for 32BJ SEIU, managing the union’s communications efforts and press relations during contract negotiations for residential workers in the Hudson Valley and for New York City school cleaners. Yuridia also coordinated civil disobedience moments and demonstrations in Connecticut and New York during the Fight for $15 campaign; she also media trained workers and their families. 

 

Yuridia currently serves as a board member of START Treatment and Recovery Centers. She holds a master of arts degree in corporate communication from City University of New York at Baruch College and a bachelor of arts degree in journalism from State University of New York at Purchase College. Yuridia lives in Bergen County, New Jersey with her husband and two sons.